This is an excerpt of an eBook I wrote for Jobvite, a Bay Area-based recruiting technology company. I’ve been writing a wide variety of communications for Jobvite since early 2012. For the complete copy of this book, and to see other materials I’ve written, click here.
While working with Jobvite, the CMO and the company’s PR firm wanted to build the CEO’s thought leadership presence online through a weekly byline on Inc.com.
Here’s how I delivered: