Sarah Close

Content Marketing Leader

Content Marketing / Design / WordPress Customization

CURRENT: CONTENT MARKETING at DATABOOK  View More

EDUCATION: STANFORD UNIVERSITY  View More

Summary

Dynamic storyteller with over 20 years in high-tech content marketing, including the B2B Sales landscape. Proven ability to own and manage the entire content ecosystem, craft compelling narratives, and foster valuable relationships. Deep expertise in WordPress website development and graphic design, combined with a strong aptitude for analytics and thought leadership. Committed collaborator with both corporate and technical teams. Huge fan of AI tools.

ABOUT ME

I'm an independent content marketing leader always on the hunt to learn and collaborate. Curious about full-time employee opportunities in senior roles that fit well with my broad skill set.

👉 Graduate of Stanford University. I graduated in 3 years, got a few tattoos, and learned a lot.

👉 20+ years in content marketing in the high-tech sector for startups, mid-size and large enterprises, as well as 10+ years assisting community organizations, small businesses and nonprofits with elevated branding, strategic targeting, and overall market fit improvement.

👉15+ years in graphic design and web development. Self-taught and highly proficient in Adobe CC (Illustrator, Photoshop) and WordPress site customization.

👉Pretty cool person. Don’t let those decades of experience fool you. I’m still fun. Also a wife and mom to 3 awesome kids and 1 rescue dog. Addicted to NYT crosswords, NFL football, and all things theatre. Nerdy about tech tools and data. I dare you to beat my Wordle technique.

EXPERIENCE

FromOct 2022ToPresent

DatabookRemote

Sr. Content Marketing Manager

Conceptualize, collaborate on & execute a multi-dimensional content strategy for this innovative sales technology company, leveraging written, digital, video, and live webinar platforms. Accomplishments include:

  • Launch of strategicsales.com, a flourishing online sales community. Built the WordPress base behind the content hub and created the bulk of its content. In its first 16 weeks, the site hit 11K new users, achieved organic search, and currently ranks top 20 for multiple sales keywords.
  • Launch of a new sales technology category called Strategic Relationship Management. Collaborated on messaging, 5 live launch week webinars, and extensive written/video content. Orchestrated multiple market research initiatives as part of critical campaigns to further define the SRM category.

From2000ToPresent

Full Cycle Creative / FreelanceRemote

Founder / Head of Content / Designer

Provide various content, design, branding, strategy & website build services for dozens of tech companies, small businesses and nonprofits. Recent highlights:

  • Strattam Capital | 2017 – present | Copywriter & editor applying in-depth insight of the acquisition process to numerous thought leadership pieces for this private equity firm with a $450+M portfolio.
  • Rock Solid / PrimeGov | 2021-22 | Wrote a variety of content marketing campaigns, including TOFU/BOFU nurture series. Analyzed and distilled market research data, then wrote, designed and laid out survey report and graphics for distribution.
  • Udemy Business | 2021-22 | Wrote numerous customer success stories to showcase this leading B2B learning platform.
  • Jobvite | 2013-18 | Sole writer & editor, responsible for creating dozens of content marketing assets—including ebooks, white papers, email campaigns, landing pages, keynotes, third-party published CEO articles, and more. Helped grow company from $2M startup to $20M
    industry leader with marketing heavily focused on content.

From1998To2000

The TDA GroupLos Altos, CA

Managing Writer

Multitasked as a writer, editor, high-value account manager, people manager & project director for this successful Bay Area integrated content marketing agency.

  • Hired & led small teams of writers and designers to produce award-winning content projects during the prime of the dot-com boom.
  • Served as managing editor of print magazines for IBM (eBusiness Edge) and Indus (Indus Insight). Contributed articles to additional print magazines for companies like Adobe and Dell.

EDUCATION

SKILLS

  • COPYWRITING / EDITING /PROOFING
  • EDITORIAL CALENDAR MANAGEMENT
  • CAMPAIGN STRATEGY & MESSAGING
  • THOUGHT LEADERSHIP
  • MARKET RESEARCH
  • SEO & RELATED TECH (AHREFS, SEMRUSH, GOOGLE ANALYTICS, ETC.)
  • SOCIAL STRATEGY & CAMPAIGNS
  • MARKETING ANALYTICS
  • PROJECT MANAGEMENT TOOLS (ASANA, MONDAY, ETC)
  • VENDOR & CONTRACTOR MANAGEMENT
  • WEB DESIGN & COPY
  • WORDPRESS DESIGN & CUSTOMIZATION
  • CSS / HTML
  • PHOTOSHOP / ILLUSTRATOR / INDESIGN
  • CONTENT PORTFOLIO AVAILABLE ON REQUEST

RECOMMENDATIONS

GET IN TOUCH

    CLIENTS