Summary
Dynamic storyteller with over 20 years in high-tech content marketing, including the B2B Sales landscape. Proven ability to own and manage the entire content ecosystem, craft compelling narratives, and foster valuable relationships. Deep expertise in WordPress website development and graphic design, combined with a strong aptitude for analytics and thought leadership. Committed collaborator with both corporate and technical teams. Huge fan of AI tools.
ABOUT ME
I'm an independent content marketing leader always on the hunt to learn and collaborate. Curious about full-time employee opportunities in senior roles that fit well with my broad skill set.
👉 Graduate of Stanford University. I graduated in 3 years, got a few tattoos, and learned a lot.
👉 20+ years in content marketing in the high-tech sector for startups, mid-size and large enterprises, as well as 10+ years assisting community organizations, small businesses and nonprofits with elevated branding, strategic targeting, and overall market fit improvement.
👉15+ years in graphic design and web development. Self-taught and highly proficient in Adobe CC (Illustrator, Photoshop) and WordPress site customization.
👉Pretty cool person. Don’t let those decades of experience fool you. I’m still fun. Also a wife and mom to 3 awesome kids and 1 rescue dog. Addicted to NYT crosswords, NFL football, and all things theatre. Nerdy about tech tools and data. I dare you to beat my Wordle technique.
EXPERIENCE
Sr. Content Marketing Manager
Conceptualize, collaborate on & execute a multi-dimensional content strategy for this innovative sales technology company, leveraging written, digital, video, and live webinar platforms. Accomplishments include:
- Launch of strategicsales.com, a flourishing online sales community. Built the WordPress base behind the content hub and created the bulk of its content. In its first 16 weeks, the site hit 11K new users, achieved organic search, and currently ranks top 20 for multiple sales keywords.
- Launch of a new sales technology category called Strategic Relationship Management. Collaborated on messaging, 5 live launch week webinars, and extensive written/video content. Orchestrated multiple market research initiatives as part of critical campaigns to further define the SRM category.
Founder / Head of Content / Designer
Provide various content, design, branding, strategy & website build services for dozens of tech companies, small businesses and nonprofits. Recent highlights:
- Strattam Capital | 2017 – present | Copywriter & editor applying in-depth insight of the acquisition process to numerous thought leadership pieces for this private equity firm with a $450+M portfolio.
- Rock Solid / PrimeGov | 2021-22 | Wrote a variety of content marketing campaigns, including TOFU/BOFU nurture series. Analyzed and distilled market research data, then wrote, designed and laid out survey report and graphics for distribution.
- Udemy Business | 2021-22 | Wrote numerous customer success stories to showcase this leading B2B learning platform.
- Jobvite | 2013-18 | Sole writer & editor, responsible for creating dozens of content marketing assets—including ebooks, white papers, email campaigns, landing pages, keynotes, third-party published CEO articles, and more. Helped grow company from $2M startup to $20M
industry leader with marketing heavily focused on content.
Managing Writer
Multitasked as a writer, editor, high-value account manager, people manager & project director for this successful Bay Area integrated content marketing agency.
- Hired & led small teams of writers and designers to produce award-winning content projects during the prime of the dot-com boom.
- Served as managing editor of print magazines for IBM (eBusiness Edge) and Indus (Indus Insight). Contributed articles to additional print magazines for companies like Adobe and Dell.
EDUCATION
SKILLS
- COPYWRITING / EDITING /PROOFING
- EDITORIAL CALENDAR MANAGEMENT
- CAMPAIGN STRATEGY & MESSAGING
- THOUGHT LEADERSHIP
- MARKET RESEARCH
- SEO & RELATED TECH (AHREFS, SEMRUSH, GOOGLE ANALYTICS, ETC.)
- SOCIAL STRATEGY & CAMPAIGNS
- MARKETING ANALYTICS
- PROJECT MANAGEMENT TOOLS (ASANA, MONDAY, ETC)
- VENDOR & CONTRACTOR MANAGEMENT
- WEB DESIGN & COPY
- WORDPRESS DESIGN & CUSTOMIZATION
- CSS / HTML
- PHOTOSHOP / ILLUSTRATOR / INDESIGN
- CONTENT PORTFOLIO AVAILABLE ON REQUEST
RECOMMENDATIONS
I worked with Sarah when she wrote for a publication that I edited, and I can say confidently that I would trust her with any project. She’s fast, full of good ideas, and great at writing. On top of that, she’s extremely smart. I think you could throw her into the middle of any situation or project and know that she’ll master it immediately. Good writing is rare enough, but I’ve known precious few people who are both good at writing and highly adaptable.
Sarah is one of the very best writers that I had the pleasure to work with during my 20+ year time at TDA. She is also a great strategist, who continually suggested very effective marketing tactics to our clients.
When I first joined TDA, I was told that Sarah was one of the best writers the agency had ever hired. This from one of the most critical editors/principals I have ever worked with. By then, Sarah was freelancing and I had the opportunity to use her services for a couple of projects. And boy did she rock! So much so, that when I moved to ShoreTel and needed freelance support, she was at the top of my list.
Sarah is a highly professional writer with an uncommonly sharp talent for developing intelligent marketing solutions. Sarah’s abilities as focused and responsive project manager make her a pleasure to work with.
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CLIENTS
