Building a Community Content Hub

Building a Community Content Hub

Summary

I helped launch a major community content hub from scratch, including complete WordPress website development and content creation.

Outcomes
  • In-house web dev saved around 100 hours and $80K in agency fees
  • Contributed to 20% increase in brand familiarity within a single quarter
  • Supported skills growth for hundreds of community members
  • Established clear CTAs to drive pipeline
Examples

Website Development

Strategic Sales Network

User Journey / Personas

Mapping User Journey

Multi-Platform & UGC

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Interactive

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Skills
Tools
Additional Credit

Content & Strategy: Leigh Kellner, Matt Conley
Design & Brand: Clint Walker, Joel Frykholm