14+ years’ experience in copywriting, editing, creative management, and strategic planning for integrated marketing campaigns. Expertise in global high-tech markets and products, with strong ties to local retail and business organizations. Background encompasses corporate, agency, and freelance perspectives.
1992 – 1995 Stanford University
B.A., Women’s Studies & Creative Writing
1998 – 1999 University of California at Santa Cruz
Continuing Education Coursework in Strategic Marketing Communications
Effectively communicated diverse product and marketing messages to international client bases, large internal sales forces, and millions of prospective customers. Clients have ranged from enterprise-size (Dell, IBM, Adobe), to mid-level revolutionaries (WebEx, Check Point, SumTotal Systems) to start-up ventures (Recourse Technologies, Saltare, BridgePath).
Extensive background in researching, writing, editing, and proofreading for a vast array of marketing communications needs, including:
- Custom-published 40+-page magazines and newsletters, including IBM eBusiness Edge (Managing Editor), Indus Insight (Managing Editor), and Dell Insight (Featured Writer)
- Bylined corporate and consumer magazine features
- Product sheets, brochures, and advertorials
- Case studies
- White papers
- Corporate Web sites
- Corporate identity and branding kits
- Executive keynote addresses
- Event-related materials, including invitations, presentations, demo scripts, and follow-up letters
- Advertising and direct mail/HTML email campaigns
- Direct response emails
- Press releases
- Corporate blogs
Conceptualized and created multiple client Web sites using both HTML/Dreamweaver and WordPress.
Designed and produced numerous corporate identity and sales collateral pieces, including business cards, datasheets, brochures, buttons, stickers, and advertisements for Web, newspapers, and magazines.
[spoiler title=”Project Management”]
Directed the entire creative process behind the development of client projects, from spearheading conceptual meetings, to managing copy, design and Web production, to proofing bluelines and matchprints, to tracking success metrics.
Translated executive management directives to creative teams as necessary, building strong rapport between C-level and staff-level employees.
Oversaw relationships with a variety of vendors, including printers, contract writers and designers, and filmhouses.
[spoiler title=”Account Management”]
Supervised all client relationships and creative services for corporate identity/branding projects, product information development, national advertising and direct mail campaigns, and Web site designs, as well as end-to-end publication of multiple award-winning quarterly magazines and newsletters. Frequently managed 5+ client accounts simultaneously.
Regularly developed new agency and freelance business.
[spoiler title=”Technical Proficiency”]
Expert in major word processing, spreadsheet, database, presentation, and project management applications.
Highly proficient with Adobe Illustrator, Photoshop, and Dreamweaver, as well as with HTML and WordPress platforms.
Co-founder, Designer, Writer & Strategist 5/10 – present
Full Cycle Creative, Southlake, TX
Freelance Copywriter & Designer 10/97–2/99, 1/01 – present
San Jose, CA / Southlake, TX
Managing Writer & Editor, 2/99 – 1/01
The TDA Group, Los Altos, CA
Marketing Communications Specialist 4/96 – 10/97
VeriFone (now Hewlett-Packard) Menlo Park, CA
[spoiler title=”Affiliations and Awards”]
Board of Directors, Southlake Women’s Club, 2009-2012.
Board of Directors, Art in the Square, 2009-2012.
Contributing Writer, SouthlakeMoms.com, 2009-present. Monthly columnist.
2011 Graduate of the Carroll Leadership Academy Supporting Success, Southlake, TX.
Society of Technical Communication, International Competitions, 2000
Won multiple Merit, Distinguished, and Excellence awards for various client projects.