21Dec
While working with Jobvite, the CMO and the company’s PR firm wanted to build the CEO’s thought leadership presence online through a weekly byline on Inc.com.
Here’s how I delivered:
While working with Jobvite, the CMO and the company’s PR firm wanted to build the CEO’s thought leadership presence online through a weekly byline on Inc.com.
Here’s how I delivered:
I was hired to write numerous customer stories for SSB (now called Affinaquest).
Here’s how I delivered:
Read a complete example below.
I was hired on retainer to write numerous customer stories for Udemy Business.
Here’s how I delivered:
Read a complete example below.
Many of my small business and nonprofit clients have sought me out primarily for website development, which often comes in conjunction with full branding and logo design. To them, the website is the most practical application of their identity, and they often come with big aspirations and asks.
Here’s how I delivered:
As most of my logo design clients are small businesses or organizations, I’ve approached logo design with a highly personal touch.
Here’s how I delivered:
Whether clients have needed to elevate thought leadership or communicate critical information to their customers or audiences, I’ve been the voice they turn to for authentic content.
Here’s how I delivered:
I’ve been tasked to write emails for TOFU, BOFU, and everything in between, for dozens of companies across numerous industries, and all in the name of creating demand or moving prospects through the pipe.
Here’s how I delivered:
Our content and community strategy needed energizing ways to keep users actively participating in their own skills development, which meant content needed to have an interactive nature at times.
Here’s how I delivered:
Our highly engaging content strategy followed the research we had conducted to understand the learning preferences of today’s B2B sellers. We knew we needed a mix of content channels while also offering community members the ability to elevate their own personal brands through user-generated (or user-inspired) content.
Here’s how I delivered:
Part of creating the content strategy and assets for this hub involved deeply understanding who our audience would be and the distinct pathways we wanted them to follow while engaging on the site.
Here’s how I delivered:
Our team was tasked to develop a complete community platform as part of our strategy following the launch of a new sales technology category. However, while a platform vendor had been selected to cover the member/logged-in side of this community, this solution wouldn’t allow us to provide ungated access to our content. We knew we needed to build a companion content hub to the community where we could house content related to our category that would also drive users to join the community and participate as members—and we needed to do it fast and at little to no added expense.
Here’s how I delivered:
To boost awareness of a new sales technology category, we wanted to center a campaign around the importance of executive engagement in sealing high-value deals. We landed on a research-driven content strategy that could both educate sellers on the art of executive selling while also providing tactical and interactive tools.
Here’s how I delivered:
As part of a product-market analysis, we conducted a survey of enterprise sales leaders to determine which KPIs they felt most critical to gauging their teams’ performance and efficiency.
Here’s how I delivered:
Before launching a new B2B sales tech category, we wanted to bring in solid data to back our messaging. We devised multiple surveys covering around a thousand buyers and sellers with the goal of spotlighting shifting B2B dynamics and identifying where sellers might be missing the mark.
Here’s how I delivered: